{"title":"Viral Right Now","description":"\u003cp\u003eThe Middle Eastern fragrances getting the most attention right now.\u003c\/p\u003e","products":[{"product_id":"lattafa-yara-candy-eau-de-parfum","title":"Lattafa Yara Candy Eau de Parfum – 10ml Decant","description":"\u003cp\u003e\u003cstrong\u003eStrawberry fizz, juicy fruit and creamy vanilla.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYara Candy opens with green mandarin and blackcurrant before a playful strawberry-fizz candy heart softened by gardenia. The dry-down brings vanilla syrup, musk, amber and sandalwood for a sweet, smooth finish.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThink:\u003c\/strong\u003e strawberry candy, blackcurrant and vanilla.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy it’s here:\u003c\/strong\u003e one of the most recognisable sweet Middle Eastern fragrances in the current viral wave.\u003c\/p\u003e","brand":"Lattafa","offers":[{"title":"10ml","offer_id":54507201921337,"sku":"WTN-LAT-YARACANDY-10ML","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/5561\/9897\/files\/01-yara-candy-featured-gold.png?v=1789829958"},{"product_id":"lattafa-khamrah-eau-de-parfum","title":"Lattafa Khamrah Eau de Parfum – 10ml Decant","description":"\u003cp\u003e\u003cstrong\u003eWarm spice, dates and a rich vanilla finish.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eKhamrah starts with bergamot, cinnamon and nutmeg, then moves into a dense heart of dates, praline, tuberose and lily of the valley. Vanilla, tonka, benzoin, myrrh and amber woods give the base its deep, enveloping character.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThink:\u003c\/strong\u003e cinnamon, dates and vanilla.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy it’s here:\u003c\/strong\u003e a modern Middle Eastern fragrance icon that remains one of the category’s strongest viral names.\u003c\/p\u003e","brand":"Lattafa","offers":[{"title":"10ml","offer_id":54507201954105,"sku":"WTN-LAT-KHAMRAH-10ML","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/5561\/9897\/files\/01-khamrah-featured-gold.png?v=1789829960"},{"product_id":"lattafa-khamrah-qahwa-eau-de-parfum","title":"Lattafa Khamrah Qahwa Eau de Parfum – 10ml Decant","description":"\u003cp\u003e\u003cstrong\u003eKhamrah with a darker coffee twist.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eQahwa opens with ginger, cinnamon and cardamom before praline, candied fruits and white flowers add sweetness through the heart. Coffee Arabica, vanilla, tonka, benzoin and musk create a roasted, creamy dry-down.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThink:\u003c\/strong\u003e coffee, cinnamon and vanilla.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy it’s here:\u003c\/strong\u003e the coffee-led Khamrah flanker has built its own following and remains a strong cold-weather viral pick.\u003c\/p\u003e","brand":"Lattafa","offers":[{"title":"10ml","offer_id":54507201986873,"sku":"WTN-LAT-KHAMRAHQ-10ML","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/5561\/9897\/files\/01-khamrah-qahwa-featured-gold.png?v=1789829961"},{"product_id":"lattafa-eclaire-eau-de-parfum","title":"Lattafa Éclaire Eau de Parfum – 10ml Decant","description":"\u003cp\u003e\u003cstrong\u003eCaramel, warm milk and vanilla in fragrance form.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eÉclaire opens with caramel, milk and sugar, followed by honey and soft white flowers. Vanilla, praline and musk settle into a creamy gourmand base that keeps the scent smooth rather than sharp.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThink:\u003c\/strong\u003e caramel, milk and vanilla.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy it’s here:\u003c\/strong\u003e one of the best-known affordable gourmand fragrances to break through on PerfumeTok.\u003c\/p\u003e","brand":"Lattafa","offers":[{"title":"10ml","offer_id":54507202019641,"sku":"WTN-LAT-ECLAIRE-10ML","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/5561\/9897\/files\/01-eclaire-featured-gold.png?v=1789829963"},{"product_id":"lattafa-atheeri-eau-de-parfum","title":"Lattafa Atheeri Eau de Parfum – 10ml Decant","description":"\u003cp\u003e\u003cstrong\u003eAiry florals, dewy freshness and soft vanilla.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAtheeri pairs passionflower and dewdrop in a luminous opening, with orchid and jasmine at the centre. Vanilla and amberwood give the dry-down a smooth, warm softness without losing the fragrance’s airy feel.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThink:\u003c\/strong\u003e passionflower, orchid and vanilla.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy it’s here:\u003c\/strong\u003e a newer Lattafa release that has continued gaining attention rather than disappearing after launch.\u003c\/p\u003e","brand":"Lattafa","offers":[{"title":"10ml","offer_id":54507202052409,"sku":"WTN-LAT-ATHEERI-10ML","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/5561\/9897\/files\/01-atheeri-featured-gold.png?v=1789829964"},{"product_id":"lattafa-asad-eau-de-parfum","title":"Lattafa Asad Eau de Parfum – 10ml Decant","description":"\u003cp\u003e\u003cstrong\u003eDark spice, coffee and smooth vanilla.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAsad opens with black pepper, pineapple and tobacco before coffee, iris and patchouli deepen the heart. Amber, vanilla, dry woods, benzoin and labdanum give it a warm, powerful dry-down.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThink:\u003c\/strong\u003e black pepper, coffee and vanilla.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy it’s here:\u003c\/strong\u003e Asad remains one of the most recognisable men’s fragrances from the Middle Eastern viral fragrance boom.\u003c\/p\u003e","brand":"Lattafa","offers":[{"title":"10ml","offer_id":54507202478393,"sku":"WTN-LAT-ASAD-10ML","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/5561\/9897\/files\/01-asad-10ml-featured-gold.png?v=1789829965"},{"product_id":"afnan-9pm-eau-de-parfum","title":"Afnan 9PM Eau de Parfum – 10ml Decant","description":"\u003cp\u003e\u003cstrong\u003eSweet apple, warm cinnamon and a big vanilla base.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e9PM opens with bergamot, lavender, cinnamon and apple. Orange blossom and lily of the valley keep the centre aromatic and clean before vanilla, tonka bean, amber and patchouli take over in the dry-down.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThink:\u003c\/strong\u003e apple, cinnamon and vanilla.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy it’s here:\u003c\/strong\u003e one of the Middle East’s best-known viral men’s fragrances and a name customers already search for directly.\u003c\/p\u003e","brand":"Afnan","offers":[{"title":"10ml","offer_id":54507202937145,"sku":"WTN-AFN-9PM-10ML","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/5561\/9897\/files\/01-9pm-featured-gold.png?v=1789829967"},{"product_id":"khadlaj-cloud-candy-extrait-de-parfum","title":"Khadlaj Cloud Candy Extrait de Parfum – 10ml Decant","description":"\u003cp\u003e\u003cstrong\u003eStrawberry, marshmallow and whipped-cream sweetness.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eCloud Candy starts with strawberry, green tangerine and freesia, then melts into fluffy marshmallow, coconut and whipped cream. White musk, vanilla, sugar, raspberry and ambroxan create the soft candy-like base.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThink:\u003c\/strong\u003e strawberry, marshmallow and vanilla.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy it’s here:\u003c\/strong\u003e a fast-growing gourmand with the kind of playful scent profile that translates perfectly to short-form fragrance content.\u003c\/p\u003e","brand":"Khadlaj","offers":[{"title":"10ml","offer_id":54507203395897,"sku":"WTN-KHD-CLOUDCANDY-10ML","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/5561\/9897\/files\/01-cloud-candy-featured-gold.png?v=1789829969"},{"product_id":"paris-corner-khair-felicity-eau-de-parfum","title":"Paris Corner Khair Felicity Eau de Parfum – 10ml Decant","description":"\u003cp\u003e\u003cstrong\u003eChampagne sparkle over soft florals and vanilla sugar.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eKhair Felicity opens with champagne, cassis and freesia. May rose, jasmine and musk soften the heart before vanilla, sugary notes and more musk create an airy sweet finish.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThink:\u003c\/strong\u003e champagne, rose and vanilla.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy it’s here:\u003c\/strong\u003e a highly social-friendly sweet floral with strong awareness among shoppers looking for affordable Middle Eastern discoveries.\u003c\/p\u003e","brand":"Paris Corner","offers":[{"title":"10ml","offer_id":54507203625273,"sku":"WTN-PCR-KHAIRFEL-10ML","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/5561\/9897\/files\/01-khair-felicity-featured-gold.png?v=1789829970"},{"product_id":"rasasi-hawas-for-him-eau-de-parfum","title":"Rasasi Hawas For Him Eau de Parfum – 10ml Decant","description":"\u003cp\u003e\u003cstrong\u003eCrisp fruit, aromatic spice and an aquatic woody finish.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eHawas For Him opens with apple, bergamot, lemon and cinnamon. Orange blossom, cardamom and plum shape the heart before patchouli, grey amber, driftwood and musk give the base its clean, masculine depth.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThink:\u003c\/strong\u003e apple, fresh spice and amber woods.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy it’s here:\u003c\/strong\u003e an older release that has found a second life through modern fragrance social media and remains a recognisable men’s pick.\u003c\/p\u003e","brand":"Rasasi","offers":[{"title":"10ml","offer_id":54507204051257,"sku":"WTN-RAS-HAWAS-10ML","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/5561\/9897\/files\/01-hawas-10ml-featured-gold.png?v=1789829972"},{"product_id":"lattafa-ajwad-pink-to-pink-creamy-elixir-eau-de-parfum","title":"Lattafa Ajwad Pink to Pink Creamy Elixir Eau de Parfum – 10ml Decant","description":"\u003cp\u003e\u003cstrong\u003eRaspberry and pear wrapped around white chocolate and vanilla.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAjwad Pink to Pink Creamy Elixir opens with frozen raspberry, pear and blackcurrant. A white-chocolate heart gives it its creamy gourmand signature before vanilla bean, musk and amberwood settle into the base.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThink:\u003c\/strong\u003e raspberry, white chocolate and vanilla.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy we’re watching it:\u003c\/strong\u003e an extremely new 2026 Lattafa release with a colourful bottle and a scent profile that has obvious viral potential.\u003c\/p\u003e","brand":"Lattafa","offers":[{"title":"10ml","offer_id":54507204444473,"sku":"WTN-LAT-AJWADCREAMY-10ML","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/5561\/9897\/files\/01-ajwad-creamy-elixir-featured-gold.png?v=1789829979"},{"product_id":"lattafa-liam-grey-eau-de-parfum-10ml-decant","title":"Lattafa Liam Grey Eau de Parfum – 10ml Decant","description":"\u003cp\u003eSmoky black tea, aromatic cardamom and creamy fig create a smooth, quietly addictive woody scent.\u003c\/p\u003e\u003cp\u003eThe opening blends cardamom, fig and black tea before soft iris, resinous labdanum and earthy vetiver emerge through the heart. Sandalwood, vanilla, tonka bean and patchouli settle into a warm, creamy finish that feels polished without becoming too sweet.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThink:\u003c\/strong\u003e black tea • cardamom • fig\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy we're watching it:\u003c\/strong\u003e Liam Grey has become a cult favourite for its distinctive tea-and-fig profile, versatile unisex character and refined feel.\u003c\/p\u003e","brand":"Lattafa","offers":[{"title":"10ml","offer_id":54512243999033,"sku":"WTN-LATTAFA-LIAM-GREY-10ML","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/5561\/9897\/files\/01-hero_2fcf9ab0-f796-4849-9065-2bd471a385e7.png?v=1789940897"},{"product_id":"french-avenue-liquid-brun-eau-de-parfum-10ml-decant","title":"French Avenue Liquid Brun Eau de Parfum – 10ml Decant","description":"\u003cp\u003eWarm cinnamon and cardamom melt into bourbon vanilla, praline and polished amber woods.\u003c\/p\u003e\u003cp\u003eBergamot and orange blossom lift the spicy opening before bourbon vanilla and elemi create a smooth, resinous heart. Musk, praline, ambroxan and guaiac wood settle into a creamy gourmand dry-down with a refined woody edge.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThink:\u003c\/strong\u003e Cinnamon • Vanilla • Praline\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy we're watching it:\u003c\/strong\u003e Liquid Brun has become a modern gourmand favourite by balancing rich vanilla sweetness with bright spice and a tailored woody finish.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat you'll receive:\u003c\/strong\u003e A 10ml decant of the original French Avenue fragrance, carefully transferred into a travel-friendly atomiser. The retail bottle is shown for reference only and is not included.\u003c\/p\u003e","brand":"French Avenue","offers":[{"title":"10ml","offer_id":54524480454969,"sku":"WTN-FRA-LIQUID-BRUN-10ML","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/5561\/9897\/files\/01-hero_feed8a41-002d-4e1b-ab1e-bec8e403b1a8.png?v=1790073649"}],"url":"https:\/\/wearthisnext.com\/collections\/viral-right-now.oembed?page=2","provider":"Wear This Next","version":"1.0","type":"link"}